Google recently rolled out its October 2023 core update, the third major update of the year. The update started on October 5, 2023, and completed 14 days later on October 19, 2023.
Core updates are designed to improve the quality of search results by rewarding websites that provide high-quality content. They can also impact rankings for websites that do not provide high-quality content.
The October 2023 core update is expected to be a broad update that will impact websites of all types. However, websites that have been penalized by Google in the past are particularly at risk of being negatively affected by the update.
What You Can Do to Prepare for the October 2023 Core Update
There are a few things that you can do to prepare for the October 2023 core update:
- Create high-quality content. The most important thing that you can do to prepare for the update is to create high-quality content that is relevant to your target audience. This means writing informative and engaging articles, creating useful videos and infographics, and developing other types of content that your target audience will find valuable.
- Build backlinks. Backlinks are links from other websites to your website. They are a signal to Google that your website is authoritative and trustworthy. To build backlinks, you can reach out to other websites in your industry and ask for guest blogging opportunities. You can also submit your website to directories and social media sites.
- Optimize your website for technical SEO. Technical SEO refers to the technical aspects of your website that can impact your rankings. This includes things like site speed, mobile-friendliness, and structured data. For technical SEO, you can consult a professional.
- Monitor your rankings. After the update is complete, it is important to monitor your rankings to see how your website is affected. You can use tools like Google Search Console and SEMrush to track your rankings.
- Make changes as needed. If your rankings are negatively affected by the update, you may need to make changes to your website. This could include updating your content, building backlinks, or improving your technical SEO.
By following these tips, you can prepare for the October 2023 core update and improve your chances of ranking well in Google search results.
What to Expect After the October 2023 Core Update
The October 2023 core update is expected to take several weeks to fully roll out. During this time, you may see some fluctuations in your rankings. However, it is important to remember that the update is designed to improve the quality of search results. So, if you are providing high-quality content, you should see your rankings improve over time.
The October 2023 core update is a major update that is expected to impact websites of all types. By following the tips in this article, you can prepare for the update and improve your chances of ranking well in Google search results.
Please note that this is just a brief overview of the October 2023 core update. For more information, please visit the Google Search Central blog.
- Google Search Central blog: https://developers.google.com/search/blog
- SEMrush: https://www.semrush.com/
- Google Search Console: https://search.google.com/search-console
I hope this article is helpful. Please let me know if you have any questions.